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Course :

Package Design 3

Instructor :

Thomas McNulty

Category :

Packaging

Typeface :

Adobe Garamond, Rockwell

Objective :

To estabrlish a premium line which is limited in winter season. The usage of japanese character enhances the japanese personality of the company. The character stands for “zero” which is the degree in centigrade where rain (water) becomes snow (ice) and it symbolize the winter season.